Today’s security professional is dealing with change and increasing pressure to address not only cybersecurity issues but HR, budgetary and other business challenges. One way to address these challenges is to make sure others know about you, your role and the function over which you manage. While marketing may not be an area you have thought as important as a CISO, think again. Career experts agree. Without the ability to “sell the program” many CISOs will continue to struggle – alone.
We will continue the discussion from a couple of weeks ago when we shared the basics about marketing yourself as a CISO. In this 2nd part, Jim Walsh, SVP, Growth Marketing at Cisco, and Vann Walters, VP of Cisco Security Sales, will chat with Chris Leach about how to become the master influencer, building on the basics that were discussed in part 1.
• Getting others to tell your story
• Successes and tragedy – Or what works and what you should avoid
• What is next – the action items
Come with your questions – your successes and your mistakes and hear from some experts on what works and what doesn’t.
2 p.m. Eastern Time
| Chris Leach
Senior CISO Advisor
America Security Sales, Cisco
VP, Security Sales, Americas
SVP, Growth Marketing